01 / THE CONVICTION
Build the
foundations.
Then we scale.
A clear proposition.
The right accounts.
A reason to buy. A reason to stay.
Build the
02 / THE PROBLEM
Limited resources.
Too many
directions.
Early-stage teams have little time, money or room for error.
Without a focused GTM plan, they spread themselves thin on work that brings little value.
Losing focus can cost a startup its future.
That’s where I can help. Across GTM.
03 / YOUR GTM PARTNER
Tom G.
10 years in
Digital Assets.
Security & infrastructure.
Institutional & corporate markets.
I work with digital asset founders and teams to cut through the bullshit, design focused GTM strategies and execute them.
Hands-on from zero to one.
A strategic partner as you scale.
I bring over a decade of relationships across digital assets. I connect teams with the right founders, partners, products and decision-makers to help them sell into institutional and corporate markets.
Strategy, relationships and execution.
04 / THE PHILOSOPHY
Four pillars.
One GTM machine.
Turn technical capability into a proposition your buyer understands.
- Market maps & buyer priorities
- ICPs & personas
- Positioning & messaging
- Launch strategy & workshops
Select a pillar to explore the work.
05 / SELECTED WORK
SERIES B · ONCHAIN SECURITY
$9M+
Qualified pipeline.
Channel results over a six-month reporting period.
Building a commercial
engine that delivers.
I led pipeline generation across business development representatives, field marketing, events and outbound campaigns at a Series B Digital Assets security company.
~35%
of company qualified pipeline~30%
of new ARR sourced by these channels~150%
growth in pipeline creation per quarterOne engagement. Results shown in context.
06 / SELECTED WORK · THE CAMPAIGN MOTION
See the change.
Understand it.
Act with purpose.
I built a real-time campaign motion that turned market events into targeted outreach within 4 hours.
One displacement opportunity moved from first meeting to signed contract in three weeks.
A market event created a reason to review which accounts might be affected.
A specific example from this engagement.
07 / CYPHERSCALE PLATFORM
CypherScale
Platform.
Intelligent prospecting
for strategic accounts.
Find high-signal accounts missing from pipeline or prospecting, and alert the right rep.
Built around your market. Shaped around your team. Fictional accounts and demonstration data.
08 / HUMAN JUDGEMENT
“AI enhances intuition.
It doesn’t fabricate it.”
I combine market knowledge, commercial intuition and data to decide where to focus. AI helps me research, build and execute those decisions at greater scale. The judgement behind the work still matters.
Security and infrastructure are my core specialisms. I also advise teams in traditional markets on launching Digital Assets initiatives, including custody, stablecoins, tokenisation and exchanges.
I bring over a decade of relationships across Digital Assets. I can connect teams with the right founders, partners, products and decision-makers to help them sell into institutional and corporate markets.
Tom G
FOUNDER, CYPHERSCALE09 / WORKING TOGETHER
The right involvement.
At the right stage.
01 / EMBEDDED
Build & execute.
For founders and early teams that need someone hands-on. I design the strategy, create the assets and workflows, and work alongside your team to bring the product to market.
What this looks like +
A clear proposition, focused account priorities, the assets to support your conversations, and the workflows to put the plan into action.
02 / ADVISORY
Advise & scale.
For teams with people in place to execute. I help sharpen positioning, prioritise opportunities, review performance and decide what comes next.
What this looks like +
A regular view of what is working, where the gaps are, and which decisions deserve your team’s attention next.
Support shaped around the business you are building.
10 / A CONVERSATION
Then we scale.
CypherScale / Your Digital Assets GTM partner